Facebook

The Thumb Is in Charge

Facebook IQ was in need of brand and marketing collateral for an event discussing the future of the mobile landscape. It needed to excite people about mobile-first thinking, live comfortably within the brand universe, and be completed in two weeks. 

WE'VE TRANSFORMED THE WAY WE LIVE.

mobile is part of our most important moments. 

 

Consumers’ thumbs have become incredibly powerful over the last five years. They can purchase in a tap, or dismiss in a swipe.

THERE IS A

vast, multi-faceted landscape

BEHIND THE SCREEN.

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As marketers, product designers, executives and makers,

we need to transform how we think to take advantage of this new world. 

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FACEBOOK IQ WILL HELP YOU MAKE THE TRANSFORMATION WITH A DAY OF 

mobile insights, experts and conversations. 

 

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The specs

BRIEF

 

 

 

 

Create a brand that would live comfortably in the Facebook brand universe and promote their mobile-first event. 

 

ORGANIZATION

COMPANY Facebook

 

INDUSTRY Technology

SIZE 10K+

 

TIMELINE

NOV

WEEK 2

WEEK 3

WEEK 4

Concept

Brand

Collateral

PROJECTS TOTAL

8

LOGO(S)

2

BRAND(S)

2

DOCUMENTS

2

PAGES

76

WEBSITE

1

VIDEO(S)

4

PRESENTATION(S)

3

SLIDES DESIGNED

120

EVENT STALL

1