Herban Industries

MyAnanda

Cannabis newcomers Herban Industries needed a brand, from name to packaging, for their line of vape cartridges. Their target was college-aged men with moderate incomes. A strategy was needed that would both create a tangible brand that the target would want to keep in their homes, but also wide-reaching brand touch points to develop the personality and humanity of the brand. 

Bringing relief and precise dosing to the medical cannabis industry

Three strains to minimize the side effects of cancer treatment.

We work with doctors to prescribe solutions with  immediate relief and zero side effects.

The name is based on the 'bliss molecule', anadamide. 

The relief formula formula helps alleviate pain and inflammation without feeling lethargic. 

The relax blend is specially made to immediately calm the mind and help you de-stress.

Fall asleep faster and stay asleep longer with our specially formulated rest blend. 

The specs

BRIEF

 

 

 

 

Name and design a bespoke brand that resonates with cancer patients. 

 

ORGANIZATION

COMPANY Herban Industries

 

INDUSTRY Cannabis

SIZE 1-50

 

TIMELINE

JUL

AUG

Concept

Brand

Packaging

APR

MAY

Marketing materials