Herban Industries

Swell

Cannabis newcomers Herban Industries needed a brand, from name to packaging, for their line of vape cartridges. Their target was college-aged men with moderate incomes. A strategy was needed that would both create a tangible brand that the target would want to keep in their homes, but also wide-reaching brand touch points to develop the personality and humanity of the brand. 

Organic curated cannabis vape cartridges

Box design exploration

Social media posts

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The specs

BRIEF

 

 

 

 

Name and design a bespoke brand that relates to the college-aged target audience.  

 

ORGANIZATION

COMPANY Herban Industries

 

INDUSTRY Cannabis

SIZE 1-50

 

TIMELINE

JUL

AUG

Concept

Brand

Packaging

APR

MAY

Marketing materials